Aerial view of downtown Fort Lauderdale and the New River
Miami · Fort Lauderdale · Palm Beach · Hablamos español

Your South Florida home, sold for more.

A licensed broker with 20+ years of experience and the author of The South Florida Seller's Playbook. You work directly with Martin, not a call center.

Fort Lauderdale · Miami · Palm Beach

Hi, how can we help you today?

Pick the option you need, see your choices, then call, text or email us at 305 766 9779 or info@kelly-gonzalez.com. Let's talk about your home, your most valuable asset. Prefer to pick a time? Book a 15-minute call.

20+

years in real estate, on two continents

+$75K

over the seller's target in Hollywood, after one open house

+$65K

above a lowball offer in North Bay Village, closed in about 30 days

30 days

to find a cash buyer from Paris for a Sunny Isles condo

How we work

Three ideas behind every deal

20%

Find the Winning 20%

About 20% of a home's features create most of its value to the right buyer: a dock, a view, a newer roof, a well-funded condo building. We find them, prepare around them and market them first.

✈︎

It's the pilot, not the plane

The brand on the sign doesn't sell your home. The skill and knowledge of the person you hire does. You work directly with a licensed broker, not a call center.

Read why the brand doesn't sell your home →
⇄

Deals both sides prefer

Inspired by John Nash's game theory: the best deal isn't one side winning everything. It's a package both sides prefer to walking away, so it actually closes.

Real results

What sellers say

$65,000 above the lowball offer, closed in about 30 days.
"I got a job outside Florida and was so anxious to sell my two-bedroom condo at Treasures on the Bay II that I was ready to take a lowball offer of $250,000 and move out. Instead, I followed Martin's advice and spent a couple of thousand dollars staging the kitchen. We closed at $315,000 in about 30 days, and I started fresh in Austin with money in my pocket."
Ben Anthonie, North Bay Village, FL
Three offers after one open house. Sold for $75,000 over my target.
"I had decided I wanted $400,000 for my two-bed, one-bath house in Hollywood. Martin told me it was a seller's market and he was selling homes in days, not weeks. At the first open house there was a line of people at my front door. By Monday I had three offers to choose from, and we closed at $475,000."
Donald Barnes, Hollywood, FL
Rent up from $1,600 to $2,400 a month.
"Following Martin's advice, I painted and freshened up the kitchen and bathroom of my two-bedroom rental in Park Village. It rented for $2,400 a month and set a new bar for the community."
Heather Kelly (Martin's wife), Plantation, FL
Available any hour, any day.
"Martin Gonzalez no solo sabe todo lo que hay que saber sobre la compra y venta de propiedades en el Sur de la Florida, sino que también ahorras dinero trabajando con él, y siempre está disponible sin importar el horario o el día de la semana."
"Martin knows everything about buying and selling in South Florida, he saves you money, and he's available any hour, any day."Claudio Valentino y Mariela Rosa, Miami, FL
The South Florida Seller's Playbook by Martin Gonzalez, real estate broker in Fort Lauderdale, book cover
Author · Now on Amazon

The South Florida Seller's Playbook

How to sell for more, with less stress, in today's real estate market. Pricing, staging, roofs and insurance, flood zones, Florida's new condo laws after Surfside, the purchase contract, negotiation and seller financing, all explained in plain English.

PaperbackKindleSpanish edition coming soon

Paperback on AmazonKindle editionRead 2 chapters free

Your broker

Martin Gonzalez

Licensed Florida real estate broker and founder of Kelly Gonzalez Realty in Fort Lauderdale. Five years of business administration, then a Master's in Economics at UCEMA in Buenos Aires. More than 20 years in real estate across two continents, buying, fixing, renting and selling condos and homes from West Palm Beach to Miami Beach.

Responsibility, dedication, honesty and transparency, in any market. In English or Spanish.

Broker BK3338353620+ yearsEnglish · Español
Martin Gonzalez, licensed real estate broker
Where we work

From Miami to West Palm Beach

Kelly Gonzalez Realty serves Miami-Dade, Broward and Palm Beach counties: homes, condos, rentals and investment property along the whole South Florida coast.

We also work in

MiamiMiami BeachCoral GablesDoralAventuraHollywoodHallandale BeachFort LauderdaleWilton ManorsOakland ParkPompano BeachLighthouse PointDeerfield BeachBoca RatonDelray BeachBoynton BeachLake Worth BeachWest Palm BeachWestonCoral Springs
Talk to a broker

Tell us which path you picked. We'll take it from there.

Call or text305 766 9779
Emailinfo@kelly-gonzalez.com
OfficeLas Olas, Fort LauderdaleServing Broward, Miami-Dade and Palm Beach